Independent sales execution for businesses with strong products and small teams.
THE PRINCIPAL
Troy Naudin
Founder
Born in Denver, based in Miami.
My background is in enterprise sales and account management — building business lines and running major accounts with the largest insurance and pharmaceutical companies in the country. House of Ronin is the independent extension of that work, now across adjacent categories where the same approach applies.
THE NAME
House of Ronin.
A ronin is a samurai without a master — retained on contract rather than full-time employment. The name describes the structure of the work, not the work itself.
HOW I WORK
Four rules.
Engaged by contract.
Every engagement begins with a written agreement — scope, timeline, and terms.
A short client list.
A small portfolio of active clients means each one gets the depth the work requires.
Written reporting.
Pipeline activity and deal progress.
Honest about fit.
I take work where I can credibly move the deal. When a fit isn't there, I say so.